a little about garna

GARNA GROUP is a company which pays homage
to its past while steadfastly looking to future. Firmly
rooted in our heritage, we represent a Ukraine fully
cognizant of itself yet outward looking and engaged
in the greater European community.
Operating in the dynamic beauty market of both
Western and Eastern Europe, we distribute the best
the world has to offer in skincare, fragrance, haircare,
cosmetics, and body care. Garna Group offers
customers best-in-class service through a unique and
sophisticated distribution model which allows us to
deliver beauty products 24/7.

some of our brands

Beauty in Eastern Europe

Beauty and personal care in Eastern Europe continues to witness rising dynamism in the bulk of categories, further benefiting from economic recovery and restored consumer confidence. Local currencies no longer face the significant devaluation of previous years with unit prices witnessing little change over the year.  

Increased consumer optimism has created an energetic market, with many in Ukraine, Bulgaria and elsewhere being very eager to try new products whether due to improved formulation or packaging design.  

It’s this compelling mix that creates an unprecedented opportunity for brands and retailers alike.  

Eastern Europe’s beauty scene is rising.  Garna Group helps you rise with it.

Olena Lagodiuk

An experienced country director working in the European beauty industry, Olena is skilled in business planning, developing/implementing brand strategies, marketing, management, budgeting, forecasting, market research, competition analysis, client servicing, and event management. Olena’s ability to adapt quickly and seamlessly to new market conditions has established her as an outstanding member of the European beauty community. Her strong resilience, negotiation skills and ability to engage and build sustain able commercial relationships have stood her in good stead as she’s mapped out beauty trends for Ukraine and Eastern Europe, helping her and her brand partners stay ahead of the competition.

Beyond Beauty

Garna Core Values


Garna Group’s team is passionate, knowledgeable, and devoted, dedicating themselves to providing the best in beauty to Europe and meticulously upholding the image our brand partners want for their respective brands.


We cultivate personal and professional partnerships internally within Garna Group itself and externally with retailers and brands.


We take service seriously. We not only sell the best beauty products, but we help accounts generate strong sell through at the local level. We educate your team, provide you with tools to make you successful, and invest time in our partnerships to make each account a success.


Beauty, whether retail, professional, or other channels, is changing faster than ever – we assist accounts successfully evolve with the changing landscape and we help brands tackle new points of distribution with ease.


We tirelessly advocate for our retail partners whilst simultaneously holding our brand partnerships in the utmost respect. We treat the brands in our portfolio with the same care and consideration as their in-house teams.

Disclaimer – The product and company names used on this web site are for identification purposes only. All trademarks and registered trademarks are the property of their respective owners. Garna Group is not responsible for content on external web sites. All other trademarks cited here are the property of their respective owners.